Custom sales and marketing AI agents, at a fixed price.
One workflow, built into your CRM or ad stack, live in three weeks. Price and date agreed in writing first.
Book a scope callWho it is for
For companies of roughly 20 to 300 people with a CRM or ad account already in use, and one repeated sales or marketing task that eats hours.
What we build.
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Lead response and qualification
Replies to inbound enquiries, asks the qualifying questions and books the meeting, then hands over to a person with the full context.
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CRM follow-up
Updates the CRM after each conversation and chases the follow-ups that would otherwise slip.
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Outreach research
Researches each account before the first message, so outreach starts informed.
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Quote and proposal drafting
Drafts quotes and proposals from your own pricing and past documents, for a person to approve.
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Ad operations
Tracks competitor ads and drafts the next campaign brief. For Shopify and D2C stores, Sella already does this as a ready-made tool.
Four things happen on every build.
- One-page written scope
- Agreed before any build work, with the handover cases written into it.
- Weekly working reviews
- You test a working agent in your own environment, starting in week one.
- Built into your tools
- Delivered inside the CRM or ad stack you already run, not a separate dashboard.
- Thirty days of tuning
- Included after go-live, against real usage, with the engineer who built it.
From scope call to live in three weeks.
How much does a custom AI agent cost?
A custom AI agent build starts at $12,000 and typically lands between $15,000 and $60,000, fixed in writing before any build work begins. The price depends mostly on how many systems the agent touches and how much of the workflow is edge cases. If the workflow cannot be scoped yet, a discovery engagement costs $2,500.
See what moves the price| Minimum build | $12,000 |
|---|---|
| Typical range | $15,000-$60,000 |
| Scoping discovery, if needed | $2,500 |
Other workflows
Support, operations, internal knowledge, compliance and recruiting agents are taken on case by case. Describe the task on a scope call and we will say plainly whether it fits.
What we turn down
- Workflows that cannot be specified. "Make our customers happier" is a goal, not a scope.
- Fully autonomous agents making irreversible financial or medical decisions without a human checkpoint.
- Full multi-tenant platforms.
- Staff augmentation.
Questions about a custom build
Who can build a custom AI agent for my sales team, and how long does it take?
What happens if the scope changes halfway through?
What if the fixed date slips?
Do you require a long-term contract?
Do you use our data to train a model?
Have one workflow in mind?
Describe it on a scope call. You get a fixed price and a delivery date in writing, with no obligation to proceed.
Book a scope call